VTB
Redesign of the external website for VTB Bank. Started as a middle designer, then became one of the project leads and managed a team of 4 designers.
Results
- Increased page visits, application submission rate, and average depth while reducing bounce rate and support load.
- Redesigned 6 external VTB websites, from single-page launches to multi-page structures with up to 36 pages.
- Maintained 5 sections of the main website after redesign and created around 50 illustrations.
- Helped grow one designer from Junior to Middle and later into team management.
Tasks
- Project quality control
- Project management
- Team management
- Sprint planning
- Process organization and team rituals
- Hiring and onboarding designers
Context
VTB is the second-largest bank in Russia by assets and customer base, serving more than 23 million active retail clients. The work covered both product communication and operational design leadership.